Voices from the Journey
Kind words from clients, leaders and colleagues I had the privilege to partner with.
Recognised by Leaders & Stakeholders
A selection of awards and recognition received for creating clarity, engagement and impact through my work.
My Journey into UX/UI
I didn't start my career in UX. I spent 15+ years understanding people, businesses, communication and complex environments. Over time, I realised that much of my work was already about shaping experiences - UX simply gave me a more structured way to do it.
The Skills I Carried Forward
Understanding People
Market research
Customer communication
Audience understanding
Journey thinking
Making Complexity Clear
Information architecture
Content strategy
UX writing
Visual communication
Bringing People Together
Stakeholder management
Business communication
Collaboration
Facilitation
Thinking in Experiences
Experience design
Design thinking
Usability
Human-centred design
Why UX/UI Became the Natural Next Step?
Across advertising, media, banking, branding, technology and employee communications, my work kept coming back to the same questions:
Who are we designing or communicating for? What do they need? What is getting in their way? And how can we make the experience clearer and more useful?
Moving into UX/UI was therefore less of a career reset and more of an evolution - bringing together the strategic, communication and people-centred skills I had developed over the years with formal training in human-centred design and usability.
